Mythri Media Works Brings Cipla Health’s Omnigel on Board ‘Peddi’, Celebrating the Spirit of Every Comeback

In a partnership rooted in grit, resilience and the realities of sport, Cipla Health’s Omnigel has associated with Peddi, the much-anticipated Ram Charan-starrer produced by Mythri Movie Makers. Facilitated by Mythri Media Works, the collaboration stems from a shared understanding that while victories define champions, overcoming pain is often an equally important part of the journey.

At its core, Peddi is a story of passion, determination and the relentless pursuit of excellence. The sports drama captures not just the highs of triumph, but also the physical challenges and setbacks that athletes endure in their pursuit of greatness. This made Cipla Health’s Omnigel, a trusted pain relief brand, a natural fit for the film. For years, the brand has stood by millions through moments of strain and recovery, embodying the spirit of every comeback.

Commenting on the association, Rishit Bhatt (Associate Director -Marketing) from Cipla Health’s Omnigel said, “Omnigel has always stood for being a reliable ally in moments of pain and recovery, helping individuals get back on their feet and continue doing what they love. Our association with Peddi is a natural extension of that belief, as the film beautifully captures the grit, determination and resilience that define every athlete’s journey. We are proud to be part of a story that goes beyond victories and celebrates the strength it takes to recover, rebuild and rise again after every setback, truly reflecting the spirit of every comeback.”

Speaking about the collaboration, K.R. Siddharth, CEO and Co-Founder, MMM Media Works, said, “The strongest partnerships are built on authentic stories. Cipla Health’s Omnigel and Peddi come together through a shared spirit of resilience, making this a meaningful association that goes beyond conventional brand integration.”

With Peddi already emerging as a powerful platform for leading brands, the association with Cipla Health’s Omnigel further underscores how compelling storytelling can forge meaningful connections with consumers. Through this partnership, Mythri Media Works continues to create collaborations that are rooted in relevance and emotion, celebrating not just victories, but the spirit behind every comeback.

This association also highlights Cipla Health’s continued commitment to connecting with consumers through culturally relevant narratives that resonate deeply with everyday experiences and the resilience that defines them.