Mrunal Thakur gets roped in as the brand ambassador for NuHome!

Mrunal Thakur has stepped into a new chapter off-screen! The actress has been appointed as the brand ambassador for NuHome, one of the leading furnishing brands in India. With Mrunal, NuHome brings a celebrity onboard for the first time, marking a significant moment in its journey.

Speaking about coming onboard for NuHome as its brand ambassador, Mrunal Thakur says, “It feels surreal to be a part of NuHome that makes a home feel complete. With its wide range of artful designs and fabrics, NuHome brings a unique kind of taste crafted for your vision and for the versatility of your humble abode, bringing you even closer to a space that’s just yours and your loved ones.”

From curtains to upholstery, NuHome offers a wide range of home furnishings, and now that Mrunal Thakur comes onboard as the brand’s face, NuHome nearly marks a full circle in matching the space and the soul of homes.

In a recently released advertisement, Mrunal shares the screen space with one of the finest creative mind from the film industry, Imtiaz Ali, promising a deep sense of authenticity to the audience.

Speaking about his collaboration with NuHome and Mrunal Thakur, Imtiaz Ali says, “It was a pleasure collaborating with Nuhome and the creative team on a campaign that celebrates fabrics as works of art. I’ve always enjoyed art-led storytelling, so it was lovely to work with a brand that shares that sensibility. Working with Mrunal for the first time was a wonderful experience, and we had a great time bringing the film to life. And of course it was quite a relief to let someone else call the shots for once! (Laughs)”

Directed and produced by Samar Gupta, who specialises in brand films and celebrity-led campaigns, the film is made under the banner of The Bombay Film Studio. Samar also conceptualised and co-wrote the film, collaborating with cinematographer Satchith Paulose to bring its visual narrative to life.

Speaking about the brand’s renewed direction, NuHome co-founders Amit Goenka and Aman Goenka said, “At NuHome, we believe art should extend beyond galleries and museums into the spaces we live in every day. Our vision is to bring the inspiration, creativity and emotion of art into homes through design, while exploring original ideas rather than simply following trends. Our ambition is to create a design language that is recognisably NuHome. This new brand film is another step towards making homes more expressive, individual and inspiring, while bringing fresh perspectives to the world of interiors.”

What makes Mrunal Thakur a perfect fit for the brand is her pan-India appeal and growing presence amongst audiences across all age groups. And by spearheading NuHome as its brand ambassador, Mrunal aims to strengthen its connect with conscious consumers who are seeking a blend of classic and contemporary finesse.