Aarti Notiyal joins Creative Abby Awards Jury for the First Time at Goafest 2026

Mumbai, India – May 2026 – The prestigious Abby Awards powered by One Show, South Asia’s leading platform honouring excellence in advertising, media, marketing,
and creative communications, will return with a landmark edition at Goafest 2026.

This year marks a significant milestone as Aarti Notiyal, Journalist & Founder of Bubble Communication, joins the Abby Awards jury for the first time. With a distinguished
background in journalism and marketing communications, Aarti has been at the forefront of storytelling that blends emotional relevance with meaningful audience engagement. Her appointment underscores the growing importance of authentic narratives in modern brand conversations.

Speaking on the evolving role of the Health category, Aarti Notiyal said: “The Health category today stands as one of the most emotionally powerful spaces in communication. It is inspiring to see brands creating narratives that go beyond awareness and genuinely connect with people through empathy, trust, and authentic storytelling with such extensive participation.”

Additionally, Aarti Notiyal’s debut as a jury member at this esteemed industry event  holds added significance, coinciding with the milestone 15th anniversary of Bubble
Communication.

The Health category, which has witnessed remarkable growth in recent years, will benefit from Aarti’s fresh perspective alongside category chair Praful Akali. The jury
panel also includes Neha Tulsian (Design) and Ashish Chakravarty (Audio & Radio), ensuring a diverse representation of creative leadership across disciplines.

Organised jointly by The Advertising Club and the Advertising Agencies Association of India, the Abby Awards continue to celebrate campaigns that shape conversations, drive innovation, and leave a lasting cultural impact. As anticipation builds for Goafest 2026, the inclusion of Aarti Notiyal highlights the awards’ commitment to embracing new voices and perspectives in the creative industry. Abby Awards are Powered by The One Club | The One Show and this will be the fifth year of association between Abby and One Show. The awards are presented at Goafest in Goa every year in May which is attended by nearly 2000 delegates making it one of the world’s largest attended ad festivals.