Bollywood
Every Time They Come Together, The Country Receives Them With The Most Intense Love: Virosh Is Redefining What A Power Couple Means In India
Every time Vijay Deverakonda and Rashmika Mandanna come together, the country receives them with the most intense love. From their wedding to their brand collaborations and now their first Hindi podcast together, Vijay and Rashmika, widely celebrated as one of India’s most-loved couples, have consistently turned every appearance into a digital phenomenon, redefining what a power couple means in India.
The scale of their popularity is reflected in the numbers. Their wedding post became one of the biggest couple-led social media moments, while their Manyavar campaign went on to become the most-liked advertisement globally, crossing 8.2 million likes on Instagram. Their Airbnb campaign followed closely, becoming the second most-liked advertisement globally, with reports putting it at over 9 million likes.
Now, their first Hindi podcast together, hosted by Shubhankar Mishra, has created another massive record. The conversation has crossed 150 million views across platforms, with the Instagram upload alone garnering over 100 million views, while the YouTube episode crossed 5 million views within 24 hours. Collectively, including its reach across meme pages and other platforms, the conversation has generated over 500 million views.
And with their first film together after marriage, Ranabaali, arriving in theatres on October 16, the anticipation is only getting bigger. Directed by Rahul Sankrityan, the pan-India film brings Vijay and Rashmika back together on the big screen, giving audiences another reason to celebrate the pairing that has consistently commanded record-breaking attention.
From their wedding becoming a massive digital moment, to their advertisements rewriting global engagement records, to their latest interview becoming a record-setting conversation in India, Virosh has established a rare ability to turn every coming-together into an event. As one of India’s most-loved couples, their popularity continues to transcend individual stardom, with every appearance creating a new wave of excitement and engagement. With Ranabaali now just days away, audiences across the country are clearly looking forward to seeing India’s most-loved couple together on the big screen once again.
