Inside the World of Ramayana: How Tribe Amrapali Is Bringing Three Legendary Kingdoms to Life Through Jewellery

The official jewellery partner for Namit Malhotra’s Ramayana draws on ancient Indian ornamentation, mythology and traditional craftsmanship to create distinct jewellery identities for Ayodhya, Mithila and Lanka.

As Ramayana unveils glimpses of its cinematic world through its teasers and trailers, audiences are beginning to discover the epic’s expansive universe, from Ranbir Kapoor as Lord Ram and Sai Pallavi as Sita to Rocking Star Yash as the formidable Ravana. Beyond its sweeping visuals and storytelling, the film’s world is shaped by the intricate details that define its characters, cultures and kingdoms. Among these is the jewellery created by Tribe Amrapali, the official jewellery partner for Namit Malhotra’s Ramayana, whose extensive craftsmanship and research bring the distinct identities of Ayodhya, Mithila and Lanka to life.

Directed by Nitesh Tiwari, Ramayana is an ambitious, two-part cinematic retelling of one of India’s most revered epics, envisioned for a global release in IMAX. Featuring Ranbir Kapoor as Lord Ram, Sai Pallavi as Sita, Yash as Ravana, Sunny Deol as Hanuman and Ravi Dubey as Lakshman, the film brings together a vast ensemble of characters, each with a distinct heritage, personality and place within the epic. Tribe Amrapali’s contribution extends across this universe, encompassing the jewellery of principal characters, royal families, warriors, courtiers, attendants, supporting cast and crowd ensembles, creating a cohesive yet varied visual language for all three kingdoms.

Over more than 18 months, Tribe Amrapali’s design team, under the creative leadership of Tarang Arora and in close collaboration with the film’s creative team, undertook extensive research into mythology, ancient Indian ornamentation, temple art, sculptures and traditional jewellery forms. The objective was to develop three distinct design narratives that would remain rooted in India’s artistic heritage while serving the film’s cinematic vision.

Ayodhya: The Radiance of Royal Heritage

The jewellery of Ayodhya draws on classical elegance, defined by harmonious symmetry, refined proportions and intricate traditional detailing. Its design language reflects the dignity and stature of a royal kingdom, with ornaments that balance grandeur with restraint.

For Lord Ram, the Surya, or Sun, motif serves as a defining element, reflecting his Suryavanshi lineage and symbolising strength, righteousness and divine radiance. Circular medallions inspired by the Dharma Chakra, lotus details associated with purity and divinity, and finely worked ornamental patterns come together to create jewellery that expresses the character’s nobility and spiritual significance. Each piece contributes to a visual identity shaped by heritage, purpose and the enduring symbolism associated with Ayodhya.

Mithila: The Poetry of Floral Artistry

In contrast to Ayodhya’s regal symmetry, Mithila’s jewellery embraces the delicacy of nature and the expressive beauty of traditional Indian ornamentation. Floral motifs, graceful curves and balanced silhouettes inform its aesthetic, lending the pieces a sense of softness and understated elegance.

For Sita, intricate floral detailing and refined craftsmanship reflect femininity, purity and quiet strength. Inspired by the cultural richness of Mithila and the sacred gardens associated with the Ramayana, the designs bring together natural forms and traditional ornamentation to create jewellery that feels both personal and rooted in the kingdom’s identity. Through considered motifs and delicate detailing, Mithila’s jewellery establishes a visual language distinct from the grandeur of Ayodhya and the dramatic opulence of Lanka.

Lanka: The Magnificence of Power and Dramatic Artistry

Lanka introduces a more commanding and sculptural design vocabulary, characterised by bold, asymmetrical forms, sharp contours, dramatic silhouettes and elaborate surface detailing. Its jewellery reflects a kingdom defined by power and opulence, with stronger visual contrasts and richly textured ornamentation.

For Ravana, Kaikasi, Mareech, Shurpanakha and Vidyutjeeva, angular forms and dark-hued stones contribute to an aesthetic that conveys intensity, authority and formidable presence. Yet Lanka’s visual language also accommodates contrasting personalities. For Mandodari and Vibhishana, bold but more symmetrical compositions, paired with warmer, luminous stone tones, express wisdom, balance and inner strength. These variations ensure that the kingdom’s jewellery is not defined by a single expression of power, but by the individuality and complexity of the characters who inhabit it.

*Commenting on the collaboration, Tarang Arora, Creative Head, House of Amrapali, said*, “When the opportunity to collaborate with Ramayana came to us, the most exciting part was simply being invited to be a part of this extraordinary journey. We all grew up with the story of the Ramayana as we knew it, but this project is reimagining that timeless epic for a new generation. It has the potential to become the Ramayana that today’s children and future audiences will connect with and remember. What makes this collaboration even more meaningful is that Ramayana is far greater than any one individual or brand. It is deeply rooted in our mythology, culture, and spirituality. To contribute, even in a small way, to something that carries such profound significance and has the power to inspire generations is truly an honour.”

The makers of Ramayana added, “Every creative decision in Ramayana has been driven by authenticity and purpose, and the jewellery by Tribe Amrapali plays a defining role in bringing that vision to life. Each ornament has been thoughtfully designed to embody the personality, heritage, and evolution of the characters, ensuring it becomes an essential part of their visual identity. More than embellishment, these pieces are woven into the storytelling, helping create a world that is both timeless and immersive.”

Speaking about the creative process, Arora added, “Designing jewellery for Ramayana has been one of our most layered and creatively enriching journeys. The challenge was not merely creating ornaments but building a complete visual vocabulary for an expansive universe of characters, each carrying a unique identity, emotion, and journey. The process involved balancing deep research with artistic interpretation, ensuring every motif, texture, and element remained meaningful while serving the cinematic vision of the film.”

A Monumental Undertaking in Indian Craftsmanship
Bringing the jewellery of three kingdoms to life required a meticulous process spanning research, conceptualisation, design sketches, material selection, model making, craftsmanship, assembly and final finishing. Each ornament was developed with attention to the character it was intended for, its place within the kingdom’s visual identity and its role in the larger cinematic narrative.

For Part 1 alone, Tribe Amrapali created over 4,500 individual jewellery pieces, an undertaking that brought together designers, master artisans, model makers, skilled craftsmen and production teams across countless days and nights of dedicated work. The scale of production demanded more than the ability to create thousands of ornaments; it required consistency in craftsmanship and design while preserving the individuality of each piece.

Traditional metalworking and detailed surface techniques contribute to the richness of the jewellery across the film. Embossed relief work, fine engraving and chasing, filigree-inspired openwork and granulation-inspired beadwork bring depth, texture and intricacy to the designs. From statement ornaments intended for royal characters to accessories created for supporting cast and expansive crowd ensembles, every piece forms part of a larger visual narrative.

The collaboration also highlights the role of Indian artisans in translating cultural heritage for contemporary audiences. Drawing on generations of jewellery-making knowledge, the work brings together traditional techniques and creative interpretation to build a visual world that is both deeply rooted in Indian craftsmanship and suited to the scale of a global cinematic production.

For Tribe Amrapali, Ramayana represents more than a film collaboration. It is an opportunity to explore jewellery as a language of identity, culture and storytelling, while celebrating the diversity of India’s artistic traditions. From Ayodhya’s radiant royal heritage and Mithila’s delicate floral artistry to Lanka’s bold, sculptural magnificence, the jewellery establishes three distinctive worlds within one epic.

Directed by Nitesh Tiwari and produced by Namit Malhotra’s Prime Focus Studios in collaboration with eight-time Oscar-winning DNEG and Yash’s Monster Mind Creations, Ramayana is envisioned as a two-part epic. Part 1 is scheduled to release worldwide on 5 November 2026, followed by Part 2 in Diwali 2027, in Hindi, Tamil, Telugu, Kannada and Malayalam. The film will release in IMAX, with Sony Pictures distributing it globally, excluding India, while Dharma Productions will distribute it in the Hindi-speaking market.

About Tribe Amrapali

Started with an E-Store in March 2013, Tribe Amrapali is an enigma of traditional folklore in a young and vibrant embodiment. Budding out from the essence of the mother brand ‘Amrapali’, Tribe Amrapali creates contemporary and affordable designs cultivated out of experimental design philosophy, primarily focusing on silver, gold-plated silver, and fashion jewelry. Interwoven with symbolic and diverse identities, Tribe comes from a rich, rustic world. The brand reveals a story like a local myth, which is dynamic and diverse.
Website: www.tribeamrapali.com
Instagram: @tribebyamrapali

About Ramayana

Directed by Nitesh Tiwari and produced by Namit Malhotra’s Prime Focus Studios in association with 8-time Oscar-winning DNEG and Yash’s Monster Mind Creations, the two-part epic will be released in IMAX worldwide — Part 1 on 5th November, and Part 2 in Diwali 2027.