Originality, Grit, and Diversity: Here’s Why Everyone’s Talking About Amazon MX Player’s latest music reality show – I-POPSTAR

MUMBAI, India– October 23, 2025:The stage lights are on, the mics are hot, and the beats are ready to drop — I-POPSTAR has officially begun streaming on Amazon MX Player. The musical reality show, produced by Rusk Media, premiered on 18th October, with new episodes dropping every Friday.

Bringing together the best of India’s independent music scene, I-POPSTAR is more than just a talent hunt — it’s a journey of discovery, sound, and self-expression. Over six weeks, artists from across the country will compete to become India’s first I-POPSTAR, celebrating not just mainstream genres like Pop and Rap, but also homegrown flavours of regional music.
From raw voices to electric performances, here’s why I-POPSTAR is the most refreshing music reality series streaming right now
● A Stage for India’s Next Music Revolution: Unlike any other singing reality show, I-POPSTAR is rooted in originality and independence. It gives young, unsigned artists a national platform to showcase who they truly are — not just as singers, but as creators defining the next wave of Indian pop.
● Four Mentors, Four Distinct Worlds of Sound: Guiding these talents are four of India’s most loved and trend-setting artists — King, Aastha Gill, Parmish Verma, and Aditya Rikhari. From pop hooks to lyrical rap and indie soul, each mentor brings a unique energy, pushing contestants to experiment, evolve, and own their sound.
● Music that Mirrors India — in Every Language and Beat: From the upbeat pulse of Punjabi pop to the mellow groove of Gujarati R&B, I-POPSTAR celebrates India’s cultural and musical diversity. Each performance blends local roots with global sounds, proving that pop doesn’t have to sound imported — it can sound unapologetically Indian.
● A Format That Keeps You Hooked Every Friday: Every episode brings new challenges — from solo acts that showcase individuality to collaborations that test chemistry and creativity. With weekly eliminations, mentor face-offs, and fresh tracks, I-POPSTAR promises an exciting new experience with every Friday drop.
● Backed by the Best in the Business: Taking the experience to the next level, I-POPSTAR partners with Warner Music and Spotify, making it a first-of-its-kind collaboration between a streaming platform and global music giants. Together, they’re setting the tone for what could be India’s next big pop revolution.
I-POPSTAR is now available to stream for free on Amazon MX Player, accessible through the MX Player app, the Amazon shopping app, Prime Video, Fire TV, Smart TVs, and Airtel Xstream.
XXX
About Amazon MX Player
Amazon MX Player is India’s leading free, premium, ad-supported entertainment service. It offers a diverse range of award-winning web series, reality shows, popular international shows and a massive movie library across multiple genres. With a strong focus on original content, Amazon MX Player has launched some of the largest shows in India, which includes Ek Badnaam Aashram, Campus Diaries, Jamnapaar, Half CA, Bhaukaal,
Raktanchal, Dehati Ladke, Who’s your Gynac, Sixer, Hip Hop India, Hunter – Tootega Nahi Todega and more.
Amazon MX Player also offers a rich selection of international content dubbed in Hindi, Tamil and Telugu under MX Vdesi, featuring popular shows like Daydreamer, Gangnam Beauty, My Girlfriend Is An Alien, Put Your Head On My Shoulder, Our Story, and more. The service has won multiple national and international awards for its award-winning content and marketing innovations. Amazon MX Player is committed to entertaining audiences with over 100 new shows through its compelling content slate spanning multiple genres catering to the taste of viewers across age groups.

About Amazon
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in enables customers across India to shop for millions of products, make payments with Amazon Pay, and watch free entertainment content with Amazon MX Player. Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. Amazon Advertising, Amazon Prime, Prime Video, Fulfilment by Amazon, AWS, Kindle, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

About Rusk Media
Rusk Media is a full-stack, Gen-Z/A-first digital entertainment company that conceives, produces, and distributes content across social and OTT platforms. Since inception, the company has produced and released over 50 seasons across 20+ titles across fiction, unscripted/reality & Live, owning most of the IPs created in the process. Some of Rusk’s notable unscripted & live IPs and productions include Battleground (20M+ viewers; ranked #4 in India via Ormax), Playground S4 (13M+ viewers; ranked #2 in India via Ormax), Engaged (1M+ viewers; #1 show on JioHotstar Sparks in Feb ‘25), The Society (1M+ viewers; #1 show on JioHotstar Sparks in Sept ‘25), Hafta Vasooli, Truth or Trouble (live on Hotstar), Made in India, I-Popstar, Community and more. In the scripted space, Rusk Studios delivers shows including School Friends (5M+ views; Ormax #3 in India), Couple Goals, Heartbeats, Dude, Date with Senior, Delhi vs Mumbai, and Roomies (3 seasons), among others.

Rusk’s own distribution includes 40+ pages/channels that it owns across major social media platforms (Meta, Snap, Youtube, etc.), and its own platforms: Rumble (B2B) and Alright App (B2C), generating close to 1 Billion
views per month through its own content. Rusk Media maintains full-stack capabilities — from ideation and production to distribution and monetization.Its content is deployed across social and OTT platforms, with a mobile-first strategy designed to captivate young
viewers.