22 Frames Launches as a Talent Management and Casting Agency, with Unni Mukundan’s Directorial Debut in Association with Panorama Studios and UMF

Kochi: 22 Frames, a talent management and casting agency, has officially entered the entertainment industry with a soft launch, opening doors to new opportunities for talent discovery, representation and casting. The agency aims to create a more accessible and structured platform for aspiring and established talent while connecting filmmakers and creative teams with the right people.

22 Frames aims to bridge the gap in talent discovery, professional representation and casting by creating a dedicated platform that connects emerging and established talent with meaningful opportunities across the entertainment industry.

Unlike conventional agencies that primarily focus on established names or project-specific casting calls, 22 Frames aims to bring both approaches together. The agency intends to build long-term relationships with talent while keeping its discovery process open to newcomers. Its connection with an active production setup also creates opportunities to bring discovered talent closer to real projects and industry networks.

The launch also draws attention to 22 Frames LLC and its association with Unni Mukundan’s directorial debut, produced by Panorama Studios in association with Unni Mukundan Films (UMF).

The agency also aims to maintain transparency in its operations, from audition processes and professional agreements to accessible channels for addressing concerns. By placing clarity and accountability at the centre of its approach, 22 Frames hopes to contribute to a more professional and accessible talent ecosystem.

Actor, filmmaker and producer Unni Mukundan marked the occasion through a special launch video, sharing his support and vision for the new venture. The launch was represented by Dr. Sangeetha Janachandran, Managing Partner of 22 Frames and Founder of Stories Social, a marketing and communications agency.

Speaking about the initiative, Unni Mukundan said, “Talent deserves the right platform and the right opportunities. I believe 22 Frames can become a space where new ideas and creative talents find their way forward.”

Sharing her vision for the agency, Dr. Sangeetha Janachandran said, “22 Frames is more than just a talent agency; it is a vision to discover, support and connect talent with opportunities. We look forward to building meaningful journeys and creating new possibilities in the entertainment industry.”

With a focus on discovering potential, nurturing talent and building meaningful industry connections, 22 Frames aims to create new possibilities across the Indian entertainment industry.

About 22 Frames

22 Frames, operating as 22 Frames LLC, is a talent management and casting agency focused on talent representation and casting solutions for filmmakers, production houses, streaming platforms and brands. With an emphasis on talent discovery, professional representation and transparent processes, the agency aims to connect creative talent with opportunities across India’s diverse entertainment industries.