Deepak Dhar Celebrates Banijay’s Double Triumph As Alliance and Raakh Trend on Top 2 on Prime Video India, Says, “Both Began With The Belief That Audiences are Always Ready for Something Fresh”

Banijay Entertainment, through Banijay Asia and Endemol Shine India, has established itself as one of the biggest production powerhouses in the country, consistently delivering some of the most successful scripted and non-scripted content across genres. Its latest releases, Alliance and Raakh, are yet another testament to that success. While Alliance, produced by Banijay Asia, is redefining reality entertainment, Raakh, produced by Endemol Shine India, is setting new benchmarks in the scripted space. The impact of both shows has now translated into a remarkable streaming milestone, with Alliance currently trending at No. 1 and Raakh at No. 2 on Prime Video India, making it a massive achievement for Banijay as both its titles dominate the platform simultaneously.

Sharing his thoughts on this remarkable achievement, Deepak Dhar, Founder & Group CEO, Banijay Asia, said, “There’s something incredibly satisfying about seeing two completely different shows find their audience at the same time. Alliance and Raakh sit at opposite ends of the storytelling spectrum, one is a large-scale strategy reality format and the other an intense crime thriller, but they share one thing in common: both began with the belief that audiences are always ready for something fresh.”

Reflecting on Banijay Asia’s commitment to backing distinctive stories across genres, he added, “At Banijay, we’ve never believed in repeating a formula simply because it worked before. Seeing Alliance at No. 1 and Raakh at No. 2 on Prime Video is incredibly rewarding because it reinforces a belief we’ve always had: when you take thoughtful creative risks and trust your audience, they’ll surprise you in the best possible way.”

Hosted by Kunal Kemmu, Alliance has quickly become one of the most talked-about reality shows in the country with daily new epsiodes. The social strategy competition has reimagined the genre by putting strategy, trust, alliances, and gameplay at the heart of the competition. With shocking deletions, wildcard entrants, unexpected twists, and constantly evolving dynamics, every episode keeps contestants and viewers on edge. Its never-seen-before format and unpredictable gameplay have resonated strongly with audiences, making it a standout addition to India’s reality television landscape.

On the scripted front, Raakh has emerged as a massive success ever since its premiere. The gripping crime thriller has won widespread acclaim for its compelling storytelling, edge-of-the-seat narrative, and powerful performances. The series has captivated audiences and critics alike, generating significant buzz not only across India but internationally. It also achieved the remarkable feat of debuting as the No. 1 non-English series worldwide, further cementing its global appeal.

Produced by Endemol Shine India in association with BhaDiPa on Prime Video and directed by Prosit Roy, Raakh is created, written, and co-directed by Anusha Nandakumar and Sandeep Saket. The series features a stellar ensemble cast including Ali Fazal, Sonali Bendre, Aamir Bashir, Akash Makhija, Ramandeep Yadav, Divya Sharma, Vivaan Sharma, Anshul Chauhan, Rakesh Bedi, and Dibyendu Bhattacharya.

The simultaneous success of Alliance and Raakh reflects Banijay’s ability to excel across both non-scripted and scripted storytelling. Whether introducing innovative global reality formats to Indian audiences or crafting compelling original dramas with universal appeal, Banijay continues to raise the bar with content that resonates across markets. Having two of its latest productions occupy the top two spots on Prime Video India is a powerful reflection of its creative vision, consistent quality, and growing influence as one of the industry’s leading content powerhouses.

Over the years, Banijay Asia and Endemol Shine India, under Banijay Entertainment, have established themselves as major forces in Indian entertainment across both scripted and non-scripted content. On the scripted front, the company has delivered acclaimed titles such as The Night Manager, The Trial, Hostages, Call My Agent: Bollywood, Undekhi, Aarya, Bombay Begums, and Trial By Fire, while also developing upcoming adaptations of House M.D.

In the non-scripted space, the group has produced some of India’s biggest reality and entertainment franchises, including Bigg Boss, The 50, Rise & Fall, Alliance, Khatron Ke Khiladi, MasterChef India, MTV Roadies, The Kapil Sharma Show, Into The Wild with Bear Grylls, and Rise And Fall. Through its diverse slate, Banijay Entertainment continues to create content that connects with audiences across generations, languages, and viewing platforms.