Rhea Chakraborty Unveils AI Avatar ‘Mishty’, A Digital Extension of Her Personality

Actor and entrepreneur Rhea Chakraborty has introduced Mishty, an AI avatar created as a digital storytelling character inspired by her personality. Developed in collaboration with Collective Artists Network and its AI studio Galleri5, the avatar offers an early glimpse into how interactive celebrity experiences could evolve through technology driven storytelling in India.

Mishty is not designed as a replica but as a digital expression of Rhea’s inner voice, capturing thoughts, reflections, and emotions associated with the nickname used by people close to her. The avatar acts as a digital extension of her personality, designed to feel authentic and engaging while enabling new ways for audiences to connect with her work.

The reveal of Mishty took place on March 8, coinciding with the launch of Chapter 2’s latest collection, Smash the Patriarchy, adding a symbolic layer to the moment. The AI avatar captures Rhea’s likeness, voice, and gestures, enabling personalised interactions and conversations with the community engaging with her journey.

Developed using Galleri5’s G5 AI Studio pipeline, the project combines AI models, motion capture, voice synthesis, and real time interaction systems to create cinematic grade digital characters. The initiative reflects an early attempt within the Indian entertainment ecosystem to blend talent driven storytelling with emerging AI technology.

Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, said, “We are entering a phase where technology can meaningfully expand how artists exist in the world. Our role at Collective is to help talent explore those possibilities in a way that still feels authentic to who they are. Mishty is one of the first experiments in that direction. It shows how storytelling, personality and technology can come together to create entirely new forms of engagement.”

Rhea Chakraborty, Actor & Founder of Chapter 2, added, “Seeing Mishty come to life is an incredible experience. She is not just a reflection of me, but a bridge that lets me connect with the community in ways that feel personal, interactive, and meaningful. This opens up a whole new way to tell stories, engage with audiences, and explore creativity while sharing more of that journey with the world.”

The introduction of Mishty also signals a growing interest in technology driven storytelling within the entertainment industry. By combining narrative, personality, and AI led tools, the initiative offers an early glimpse into how artists and audiences may interact in the evolving landscape of digital entertainment.

https://www.instagram.com/itsmishtyy?igsh=MW8wNmZ6czB3eTE5Yw==