After KBC, Indian TV Gets Its Next Big Moment as Akshay Kumar Enters the Game

In what is being positioned as one of Indian television’s most high-profile moves of the year, Sony Entertainment Television is set to introduce the iconic global game show Wheel of Fortune to Indian audiences with Akshay Kumar front and centre as its host. The casting of the Bollywood superstar is being seen as the linchpin of the entire project, signalling Sony’s intent to mount a large-scale, mass-appeal entertainment property that can cut across generations, geographies and platforms.

For over two decades, Indian television has been defined by Kaun Banega Crorepati and Amitabh Bachchan’s towering presence as its host. That legacy proved one thing beyond doubt, that Indian audiences respond deeply to intelligent, family-friendly game shows when anchored by a personality they trust and admire. With Wheel of Fortune, Sony is attempting a fresh reinvention of that space and insiders say Akshay Kumar was always the first and only choice.

Industry sources confirm that Sony has acquired the Indian rights to Wheel of Fortune, one of the longest-running and most successful television formats in the world, and plans to roll cameras by mid-January. While the format itself comes with global credibility, it is Akshay’s involvement that has generated the strongest buzz within the industry.

A source was quoted saying, “Akshay brings a rare combination of superstar credibility and everyday relatability. He connects effortlessly with both metro audiences and small-town India. He’s quick on his feet, naturally funny, warm with contestants and never intimidating which is exactly what a show like Wheel of Fortune needs.”

This marks Akshay Kumar’s return to mainstream television hosting after earlier successful stints, and the channel is betting big on his ability to elevate the format without overshadowing it. Known for his humour, infectious energy and instinctive crowd connect, Akshay is expected to play a hands-on role in shaping the tone of the Indian adaptation.

First launched in the US in the 1970s, Wheel of Fortune has been adapted in over 60 countries and remains one of the most recognisable game shows in television history. Sources reveal that the channel is investing heavily in production design with a visually grand set, a larger-than-life wheel, immersive sound design to create a big viewing experience.

With a globally trusted format and one of India’s most bankable stars at the forefront, Sony is clearly positioning Wheel of Fortune as a potential prime-time leader, powered by Akshay Kumar’s star presence and people-first appeal.