BVLGARI JEWELRY CREATIVE AND GEMS BUYING DIRECTOR LUCIA SILVESTRI AND GLOBAL AMBASSADOR PRIYANKA CHOPRA JONAS EMBARK ON A COLORFUL JOURNEY TO INDIA, WHERE THE MAISON’S CREATIVITY BEGINS

At Bvlgari, every High Jewelry masterpiece begins with a spark: a gem whose energy, color, and enchantment ignite the imagination and set the course for creativity. This time, that magic unfolded even before, at the very initial step of every High Jewelry creation: the search for the perfect, vibrant gems in Jaipur, India, where Bvlgari Jewelry Creative and Gems Buying Director Lucia Silvestri traveled once again to select the precious stones that would become the beating heart of Polychroma, the Maison’s latest High Jewelry collection unveiled in May. A special guest joined her on this vibrant journey of discovery: Bvlgari Global Ambassador Priyanka Chopra Jonas, reconnecting with the vibrant land of her origins, as she experienced firsthand the emotion, expertise, and intuition that shape the very first step in Bvlgari’s creative process. mporume dolor reperecabo. Faccati umquodio.
Known as the “Pink City,” Jaipur is a global capital of colored gemstones—home to centuries-old techniques, extraordinary craftsmanship, and a kaleidoscopic palette of rubellites, emeralds, tourmalines, and sapphires. For Lucia Silvestri, who has returned to Jaipur over 40 times in her career, the city represents more than a source of exceptional materials: it is a living tribute to color as culture, where nature’s treasures meet human artistry.
For Priyanka Chopra Jonas, born in India and raised across continents, the journey to Jaipur was a personal reconnection with her roots. Immersed in the city’s rich colors and traditions, she explored the ancestral craft of gemstone cutting alongside Lucia Silvestri, deepening her bond with the land and its cultural heritage. It was a powerful encounter between tradition and innovation—where India’s timeless spirit meets Bvlgari’s bold creative vision. In Bvlgari’s creative universe, color is not decoration—it is DNA. It is a language that speaks to emotion, movement, joy, and identity. Each stone, chosen for its hue, brilliance, shape, and energy, marks the beginning of a deeply intuitive process where imagination takes flight. For Lucia, the selection of a gem is an act of love: “The moment I see the right stone, I already begin to dream,” she says. “There is something about color—it evokes memories, sparks ideas, and brings the design to life before pencil ever touches paper.”

Over years of visits to Jaipur’s gem suppliers, Lucia has forged relationships marked by trust and respect —connections that reveal a behind-the-scenes world often inaccessible to others. Through inspiring moments spent with her longtime suppliers and amid Jaipur’s historic palaces and vibrant streets, Lucia shared with Priyanka the intimate, unseen world behind the brilliance of Bvlgari’s
High Jewelry creations: the whispered dialogue between artisan and gem, the thrill of discovery, and the infinite creative possibilities unlocked by a single radiant stone. This journey offered a rare, emotional glimpse into the origins of Bvlgari’s High Jewelry—where intuition, cultural heritage, and nature’s wonders converge in a powerful dialogue.

Once the gems are carefully chosen in Jaipur, they begin their journey to Rome, arriving on Lucia Silvestri’s desk—where the true magic takes shape. Here, Lucia experiments with countless combinations and possibilities, seeking the perfect harmony that will bring the stones to life. She never commits to a gem without knowing how it will be transformed; but it is in these moments of creative
expression and intuition that the initial dream takes tangible form. When the right balance is found, Lucia collaborates with the design centre to translate this vision into sketches. These drawings then pass into the hands of Bvlgari’s master artisans, who breathe life into the two-dimensional concept, crafting a three-dimensional masterpiece. It is a harmonious symphony of talents, perfecting the creation through dedication and countless refinements until flawless beauty is achieved.