Aahana S Kumra Enters Amazon MX Player’s Rise and Fall – First Face-Off with Arjun Bijlani Sets the Stage on Fire

Produced by Banijay Asia, Rise and Fall will stream from 6th September for free exclusively on Amazon MX Player~

MUMBAI, India–August 5, 2025: After Arjun Bijlani set the tone with his trademark wit, Amazon MX Player has now dropped another bomb – acclaimed actress Aahana S Kumra has officially entered Rise and Fall as a contestant. Known for her fearless performances and sharp presence, Aahana is all set to swap the sets of films and series for the ruthless battleground of reality TV. The new video captures a fiery face-off between Arjun and Aahana, packed with quick jabs, playful digs, and a clear message – this isn’t going to be an easy ride. If Arjun represents the TV veteran, Aahana brings the edge of OTT and indie cinema, making their clash one of the most exciting rivalries to watch out for. Speaking about stepping into the reality arena, Aahana S Kumra says, “I’ve hosted a reality show before, but participating in one is a journey I’m looking forward to, and Rise and Fall presented itself as the perfect opportunity to take on a new adventure. The narrative of the show is raw, unpredictable, and will keep fans on

the edge as the twists and turns unfold. Facing off with Arjun Bijlani is only the beginning, I look forward to challenging the participants and enjoying the view from the penthouse while the workers hustle in the basement.”

With Aahana’s entry, the Rise and Fall universe gets its first real taste of unpredictability. From 6th September, 16 celebrities will be thrown into two extreme worlds – the lavish penthouse of the Rulers and the bare-basics basement of the Workers. But as Aahana herself puts it, the only thing certain in this game is that tables can turn in a second.

Rise and Fall is sponsored by marquee brands like Lux Cozy as Co-Powered By partner, Orient Electric as Official Lighting Partner, and Haier as AI Home Partner. With strong interest across categories and more partnerships in discussion, Rise and Fall is emerging as a high-impact opportunity for brands this festive season. Watch daily

new episodes of Rise and Fall from 6th September, for free on Amazon MX Player at 12 PM (available through the MX Player app on mobile and Connected TVs, on the Amazon shopping app, Prime Video, Fire TV, and Airtel Xtreme) and also on Sony Entertainment Television at 10:30 PM.

Promo Link: https://www.instagram.com/p/DONfMIVjbiF/

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About Amazon MX Player

Amazon MX Player is India’s leading free, premium, ad-supported entertainment service. It offers a diverse range of award-winning web series, reality shows, popular international shows and a massive movie library across multiple genres. With a strong focus on original content, Amazon MX Player has launched some of the largest shows in India, which includes Ek Badnaam Aashram, Campus Diaries, Jamnapaar, Half CA, Bhaukaal, Raktanchal, Dehati Ladke, Who’s your Gynac, Sixer, Hip Hop India, Hunter – Tootega Nahi Todega and more. Amazon MX Player also offers a rich selection of international content dubbed in Hindi, Tamil and Telugu under MX Vdesi, featuring popular shows like What’s Wrong With Secretary Kim?, Daydreamer, Gangnam Beauty, My Girlfriend Is An Alien, Put Your Head On My Shoulder, Our Story, and more. The service has won multiple national and international awards for its award-winning content and marketing innovations. Amazon MX Player is committed to entertaining audiences with over 100 new shows through its compelling content slate spanning multiple genres catering to the taste of viewers across age groups. About Amazon

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(NASDAQ: AMZN). Amazon.in enables customers across India to shop for millions of products, make payments with Amazon Pay, and watch free entertainment content with Amazon MX Player. Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. Amazon Advertising, Amazon Prime, Prime Video, Fulfilment by Amazon, AWS, Kindle, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For

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