Did Raj Shamani and other influencers Allegedly Pay Lakhs To Walk The Cannes Red Carpet?

Rumours suggest that influencers like Raj Shamani and Nancy Tyagi, reportedly, spent as much as ₹22 lakhs. They’re shelling out this big amount just to secure a spot on this iconic red carpet. This brings up an interesting point: Are influencers becoming just as integral to Cannes as the film stars?

This topic was explored in detail on The Right Angle with Sonal Kalra, produced by Gautam Thakker Films, where the growing presence of influencers at Cannes was discussed. Many of these content creators are attending the festival with the backing of brands, turning Cannes into a major platform for collaborations and branding.

While some argue that influencers bring a fresh perspective and broaden the festival’s appeal, others question their legitimacy and contribution to the cinematic world. As the lines between traditional cinema and digital content continue to blur, the role of influencers at Cannes remains a topic of discussion and debate.