Star Plus to launch a month-long celebration of Romance: Love Utsav! All set to start from 15th January in Gujarat!

Star Plus has always brought something new and exciting for its viewers to watch. While it continues to entertain audiences with its highly captivating shows, this Uttarayan, Star Plus reimagines love as a shared, cultural celebration with Love Utsav, a month-long initiative that brings its iconic stories not just on screen but into the skies, streets, and hearts of Gujarat.

The celebration will take flight with Anupama, who will symbolically fly a golden kite representing self-love. Joining her, Raj and Raushni from Star Plus’s upcoming show Tod Kar Dil Mera, will take to the skies with red kites, symbolising passion and love.

As part of Love Utsav, Anupama will speak about the power of self-love and self-worth, while Raj and Raushni from Tod Kar Dil Mera brings a contemporary perspective by exploring the journey of discovering love after marriage.

The launch will be accompanied by a culturally rooted press conference, followed by an immersive celebration of Gujarati traditions with kite flying, culminating in an intimate Undhiyu gathering that brings the day to a warm close.
Across key cities of Gujarat, Love Utsav will unfold through culturally rooted, city-led celebrations and enriching experiences, building towards a grand Valentine’s Week finale. With Love Utsav, Star Plus transforms love into a living celebration: one that flies in the skies, echoes in conversations, and finds a place in every heart.