Inside the Rise and Fall Tower: Amazon MX Player’s Reality Show Turns Society Into a Battleground

Watch daily new episodes of Rise and Fall for free, on Amazon MX Player at 12 PM and on Sony Entertainment Television at 10:30 PM, starting 6th September ~
Mumbai, India – 5 September, 2025: Amazon MX Player is set to shake up Indian entertainment with Rise and Fall, a high-stakes reality format hosted by Ashneer Grover. Dramatic, unfiltered and deeply relatable, the show throws together celebrities from across industries in a game of power, privilege and survival — creating a spectacle that Indian audiences have never seen before. At its core, Rise and Fall mirrors the society we live in. Not everyone is equal. There are the haves and the have-nots, the ones who live at the top and the ones who struggle at the bottom. The format recreates this very divide — with some contestants living as Rulers in the lavish comfort of a Penthouse, while the others are forced to survive as Workers in the bare-basics of a Basement. But nothing is permanent. Just like in real life, where power is fragile and ambition decides who stays ahead, fortunes here can change in an instant. The powerless can rise, and the powerful can come crashing down. Adding to the spectacle is the magnificent Rise and Fall Tower itself, designed by Umang Kumar, the creative force behind some of India’s grandest stages including IIFA and Bigg Boss. Built as both a battleground and a character in its own right, the tower embodies the stark contrasts of the show: opulent luxury and bare survival. Every detail of the tower has been crafted to heighten drama, with the Penthouse reflecting grandeur and the Basement bringing out the raw struggle.

What makes the show stand out is the eclectic mix of contestants. From television favourite Arjun Bijlani and comedy ace Kiku Sharda to creators Dhanashree Verma and Nayandeep Rakshit, actor Kubbra Sait, digital voices Arbaz Patel and Aarush Bhola, and Bhojpuri superstar Pawan Singh — Rise and Fall brings together personalities who come from completely different worlds. This clash of backgrounds, ambitions and temperaments ensures explosive drama, unexpected alliances and fiery confrontations. With Ashneer Grover at the helm, audiences can expect sharp commentary, fiery moments and nononsense reality. Known for his unfiltered persona, Grover’s presence adds an edge to the format, ensuring that every rise and every fall is unmissable.

Rise and Fall is sponsored by marquee brands like Lux Cozy as Co-Powered By partner, Orient Electric as Official Lighting Partner, Haier as AI Home Partner and Pintola as Health Partner. With strong interest across categories and more partnerships in discussion, the reality show is emerging as a highimpact opportunity for brands this festive season. Watch daily new episodes of Rise and Fall from 6th September, for free on Amazon MX Player at 12 PM (available through the MX Player app on mobile and Connected TVs, on the Amazon shopping app, Prime Video, Fire TV, and Airtel Xtreme) and also on Sony Entertainment Television at 10:30 PM.
Produced by Banijay Asia, Rise and Fall has been licensed through All3Media International and was originally created by Studio Lambert in the UK.
First look of the Rise and Fall tower Link :
https://drive.google.com/drive/folders/1xBlvClUQ_75FydrSwLtTyKL3WO7tgapT?usp=sharingXXX

About Amazon MX Player
Amazon MX Player is India’s leading free, premium, ad-supported entertainment service. It offers a diverse range of award-winning web series, reality shows, popular international shows and a massive movie library across multiple genres. With a strong focus on original content, Amazon MX Player has launched some of the largest shows in India, which includes Ek Badnaam Aashram, Campus Diaries, Jamnapaar, Half CA, Bhaukaal, Raktanchal, Dehati Ladke, Who’s your Gynac, Sixer, Hip Hop India, Hunter – Tootega Nahi Todega and more. Amazon MX Player also offers a rich selection of international content dubbed in Hindi, Tamil and Telugu under MX Vdesi, featuring popular shows like
What’s Wrong With Secretary Kim?, Daydreamer, Gangnam Beauty, My Girlfriend Is An Alien, Put Your Head On My Shoulder, Our Story, and more. The service has won multiple national and international awards for its award-winning content and marketing innovations. Amazon MX Player is committed to entertaining audiences with over 100 new shows through its compelling content slate spanning multiple genres catering to the taste of viewers across age groups.

About Amazon
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in enables customers across India to shop for millions of products, make payments with Amazon Pay, and watch free entertainment content with Amazon MX Player.
Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. Amazon Advertising, Amazon Prime, Prime Video, Fulfilment by Amazon, AWS, Kindle, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews